Nudie
Playground
Brand
ProjectPlayground
Date
Jun 2026
Description
For their Playground project, Nudie explores a playful brand narrative featuring orange fruit mascot characters within a public park setting. The campaign utilizes live-action techniques to capture the mascots as they interact with ropes, swings, and slides. The production, handled by Playtime, relies on natural light to maintain a warm, cinematic aesthetic throughout the outdoor sequences. The visual approach prioritizes a clean, high-visibility style that integrates the brand logo directly into the mascot costumes across the beverage campaign.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Beverages
Color
Burnt Orange
Olive
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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