Nudie brings a lighthearted approach to its latest commercial spot, Bench. The project highlights vibrant motion and humorous character animation, featuring giant orange mascots interacting in an outdoor park setting.
Produced with Photoplay / Playtime, the production leans into live-action technique and natural light to frame the characters against a backdrop of trees and a lake. The campaign utilizes dynamic framing to capture a warm, playful tone for the food and beverage brand.
