Nudie
Bench
Brand
ProjectBench
Date
Jun 2026
Description
Nudie brings a lighthearted approach to its latest commercial spot, Bench. The project highlights vibrant motion and humorous character animation, featuring giant orange mascots interacting in an outdoor park setting. Produced with Photoplay / Playtime, the production leans into live-action technique and natural light to frame the characters against a backdrop of trees and a lake. The campaign utilizes dynamic framing to capture a warm, playful tone for the food and beverage brand.
Style
Humorous, Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Beverages
Color
Burnt Orange
Olive
Background
Park
Context
TVC / TV Commercial
Associated creatives
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