NSPCC
The Most Dangerous Time of Year
Brand
Date
Jan 2026
Description
For its seasonal campaign, 'The Most Dangerous Time of Year,' the NSPCC centers on a choir of school children in a somber, choral-focused piece. The production employs low-key lighting and moody color grading to create a focused aesthetic, contrasting the traditional visual tropes of the holiday season with a more dramatic, quiet tone. The film features students moving through school corridors and performing on stage, capturing a cinematic quality through live-action technique. The project was developed by The GOOD Agency, with production handled by The Corner Shop and Visie Admin acting as the creative lead.
Style
Horizontal, Cinematic, Moody
Industries
Public Awareness
Color
Burgundy
Pure White
Background
Office
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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