NSPCC
The Most Dangerous Time of Year
Jan 2026
For their campaign 'The Most Dangerous Time of Year,' the NSPCC shifts the perspective on holiday traditions through a cinematic lens. The film features a school choir performance that balances festive tropes with a somber atmosphere, using low-key lighting and moody color grading to ground the narrative in a dramatic reality. Developed in collaboration with The GOOD Agency and produced by The Corner Shop, the piece utilizes a live-action technique to transition from a brightly lit stage to quiet, dimly lit interior spaces. The production documents the choir in precise, matching attire to establish a stark visual contrast between their performance and the surrounding environment.
Horizontal, Cinematic, Moody
Public Awareness
Office
Advertising Campaign, Brand Film / Corporate Video
