Nowness
Empty
Brand
ProjectEmpty
Date
Jan 2026
Description
Nowness presents a music and entertainment project featuring a series of choreographed performances set within contrasting industrial environments. The production highlights contemporary dancers navigating a dusty, sunlit gymnasium and a vast, tiled swimming pool. Utilizing a live-action technique, the film focuses on the interplay between physical expression and architecture. The cinematography employs natural light and a desaturated, cinematic aesthetic to emphasize the brutalist surroundings. GREATERGOOD handled the production for this piece.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Music
Color
Cream
Beige
Background
Sports Venue
Context
Music Video
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