Norwegian Cruise Line

Aug 2025

Norwegian Cruise Line launches 'Escape to the Great Life,' a high-impact digital out-of-home campaign designed for large-scale urban displays. The execution utilizes massive curved electronic billboards to broadcast immersive travel sequences, pairing aerial drone footage of sweeping landscapes with scenes of guest leisure. The creative strategy centers on bold typographic treatments and a vibrant color palette, designed to command attention in a busy metropolitan environment. The project features production work by pf100, with agency and creative direction by Super Nice. Post-production and VFX were managed by Arevera and Company 3 New York, with sound design and music provided by Soundbyte and JSM Music.

Horizontal, Commercial, Neon

Drone footage

Airlines

Residential Building

Out of Home (OOH)