Norgine
Movicol
Brand
ProjectMovicol
Date
Jan 2025
Description
This commercial for Norgine’s Movicol product centres on a protagonist navigating a series of high-contrast, monochrome blue environments. The campaign leverages a clean aesthetic to frame the narrative, utilising a mix of live-action technique and VFX to integrate digital schedule reminders and notifications into the protagonist's daily routine. The project was a collaborative effort involving creative agencies North Collective and Ourselves, with production by Treacle7 and post-production by Covert. The spot maintains a consistent visual identity through its saturated colour palette and motion graphics overlay.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Navy
Mustard
Sky Blue
Background
Bathroom
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.