Norgine: Movicol
Brand
Date
Jan 2025
Description
Norgine presents a commercial for Movicol, a production that channels a distinct high-contrast aesthetic through a monochromatic blue visual language. The film captures a protagonist in a series of blue-toned environments, utilizing digital notifications and daily reminders as key narrative elements. Developed in collaboration with North Collective and Ourselves, the project integrates live-action techniques with clean art direction. The spot makes extensive use of VFX and visual effects to animate text overlays, anchoring the brand within a contemporary, stylized framework.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Navy
Mustard
Sky Blue
Background
Bathroom
Context
TVC / TV Commercial
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