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NMJ: Brand Identity

Brand
NMJ
Date

Nov 2022

Description

The brand identity for NMJ, a modelling school for kids and teenagers, establishes a youthful and energetic visual system. Developed by graphic designer Igor Kolomiiets, the project integrates bold typography with curated photographic elements to create a consistent look across both print and digital applications. The design suite balances clean editorial photography with playful graphic overlays. Elements such as vector-based monograms, vibrant color blocks, and floral motifs inform the project's aesthetic, which is applied to apparel, social media mockups, and mobile-first motion graphics. The identity leans into a contemporary, minimalist approach, utilizing crisp layouts and deliberate text placement to define the brand's presence.

Style

Commercial, Clean, Horizontal

Techniques

Typography

Associated creatives

Igor Kolomiiets
Igor KolomiietsGraphic Design
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