Nissan: The Jam - 2023 Road 2 The Final Four
Brand
Date
Dec 2025
Description
Nissan's 'The Jam' spot for the 2023 Road 2 The Final Four campaign brings a playful, character-driven narrative to its automotive advertising. The commercial features a driver in a distinct green suit navigating mountain roads while accompanied by an eclectic group of oversized mascots. The execution relies on live-action techniques to balance interior vehicle shots with exterior driving sequences. Featuring music and sound design from MAS-Music and Strategy, the project was developed by agency TBWA Chiat Day NY.
Style
Horizontal, Commercial, Warm
Industries
Color
Forest Green
Pure White
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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