Nissan

Outdoor City

Brand

Date

Dec 2024

Description

Nissan's Outdoor City project presents a cinematic exploration of vehicle versatility, contrasting rugged, mountainous terrain with the polished aesthetic of a modern urban landscape. The production tracks a white SUV across these varied environments, shifting from high-altitude aerial perspectives to low-key tracking shots amidst city skyscrapers. Executed through a combination of live-action technique and drone footage, the project leans into a desaturated palette to maintain a sleek, high-contrast visual identity. The creative development was led by agency Whybin TBWA Tokyo, with production services provided by Collider and post-production and VFX handled by Fin Design + Effects.

Style

Horizontal, Cinematic, Desaturated, Cool

Techniques

Drone footage

Industries

Luxury Automotive

Color

Pure White

Slate

Context

TVC / TV Commercial