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Nissan: Outdoor City

Brand
Nissan
Date

Dec 2024

Description

Nissan’s Outdoor City project presents a commercial look at the versatility of their SUV lineup. Moving through contrasting environments, the film follows the vehicle as it navigates both rugged mountain terrain and the dense, illuminated corridors of an urban landscape. The production balances high-energy movement with a refined aesthetic, leaning into cinematic drone footage and low-key lighting. Post-production work integrates architectural projections with city-based sequences, maintaining a cohesive cool-toned visual identity throughout the spot. The project was developed by agency Whybin TBWA Tokyo, with production handled by Collider and VFX delivered by Fin Design + Effects.

Style

Horizontal, Cinematic, Desaturated, Cool

Techniques

Drone footage

Industries
Luxury Automotive
Color
Pure White
Slate
Context

TVC / TV Commercial

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