Nissan: It's Madness Season: Pickleball
Brand
Date
Mar 2024
Description
Nissan enters the court in the latest installment of its 'It’s Madness Season' campaign. This live-action automotive advertisement highlights a fast-paced pickleball match set against an urban backdrop, focusing on the agility of the brand's latest SUV model. The production leans into a cinematic aesthetic, utilizing warm lighting to bridge the gap between high-energy sports and luxury vehicle marketing. Creative development was led by TBWA Chiat Day NY, with production handled by Hungry Man US. Post-production and VFX were managed by JAMM Visual and Traffik, while Lime Studios provided sound design.
Style
Horizontal, Cinematic, Warm
Industries
Color
Charcoal
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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