Nissan: How We Got Here
Brand
Date
Apr 2024
Description
Nissan’s "How We Got Here" campaign celebrates the evolution of the brand’s automotive fleet, highlighting a range of trucks and vintage models. The commercial explores the intersection of heritage and capability, tracking vehicles as they navigate demanding off-road terrains, desert tracks, and rocky landscapes. The production leans into cinematic camera movements and deliberate slow motion to frame the vehicles against rugged, natural environments. Warm, dusty color grading complements the live-action technique, reinforcing the sense of durability and adventure central to the piece. Sound and music supervision for the project were provided by SoStereo.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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