Nissan: Frontier Monday Morning
Dec 2025
Nissan highlights the versatility of the Frontier in this automotive spot, framing the pickup as a tool for both off-road escape and daily professional utility. The narrative follows a driver and his dog as they transition from a sunrise session by a remote mountain lake to the high-rise landscape of a corporate office. The commercial, produced by TBWA Chiat Day NY, balances rugged outdoor sequences with mundane morning routines. Captured through cinematic live-action technique and dynamic drone footage, the visuals emphasize the vehicle’s performance across rocky river crossings and uneven terrain. The piece is complemented by a custom sound design package from MAS-Music and Strategy.
Horizontal, Cinematic, Warm
Drone footage
Mountain
TVC / TV Commercial