Nissan: 1987 Nissan Skyline R31
Brand
Date
Mar 2024
Description
This archival promotional campaign for the 1987 Nissan Skyline R31 showcases the luxury sedan through a series of kinetic, live-action sequences. The footage captures the vehicle in motion, punctuated by intimate close-ups of a featured man, reflecting the standard visual language of late-eighties broadcast advertising. The project leans into an authentic lo-fi aesthetic, utilising a VHS-style presentation that emphasizes the era’s cinematic approach to automotive promotion. The result serves as a period record of the brand's mid-range sedan evolution.
Style
Horizontal, Cinematic, 1980s
Techniques
Analogue / film, VHS / lo-fi
Industries
Color
Jet Black
Pure White
Context
TVC / TV Commercial
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