Nike
Vellas Nike x Olympic Refugee Team
Brand
Date
Nov 2024
Description
Nike spotlights the journey of the Olympic Refugee Team in this commercial film directed by Vellas. The narrative traverses a range of athletic disciplines, cutting between the focus of locker rooms and boxing rings to the endurance required for cycling and running through expansive, rugged outdoor landscapes. Produced by 100% with creative development from Wieden+Kennedy New York, the project uses a live-action technique to document the physical commitment of the featured athletes. The visual execution relies on cinematic lighting and dynamic, slow motion camera movements to capture the nuance of training.
Style
Horizontal, Action, Cinematic, 1990s
Techniques
Slow motion
Industries
Outdoor & Adventure Sports
Color
Jet Black
Royal Blue
Crimson
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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