Nike: Vellas Nike x Olympic Refugee Team
Brand
Date
Nov 2024
Description
Nike's collaboration with the Olympic Refugee Team, directed by Vellas, captures the physical and mental rigour of elite training. The film navigates various environments, from the focused atmosphere of locker rooms and boxing rings to the expanse of mountain roads and rugged landscapes. The production, supported by 100% and Wieden+Kennedy New York, employs live-action techniques, slow motion, and cinematic lighting to highlight the athletes' discipline across diverse sporting fields. The visual narrative leverages dynamic camera movement to underscore the persistence of the Olympic Refugee Team members in their respective athletic pursuits.
Style
Horizontal, Action, Cinematic, 1990s
Techniques
Slow motion
Industries
Color
Jet Black
Royal Blue
Crimson
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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