Nike
Phantom
Brand
ProjectPhantom
Date
Mar 2025
Description
Nike's Phantom campaign introduces the technical precision of its latest soccer footwear through a high-energy animated commercial. The film highlights the internal Quadfit mesh system through detailed product close-ups and cross-section diagrams, grounding the engineering in a performance-driven narrative. The visual approach shifts between sleek product design and fast-paced sequences on an urban concrete pitch. Utilizing a monochrome aesthetic and 3D render / CGI techniques, the spot leans into a cinematic rhythm to showcase the cleats in action.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Animation, 3D render / CGI
Industries
Soccer
Color
Jet Black
Pure White
Crimson
Context
TVC / TV Commercial
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