Nike Football
What The Football - Wang Shuang - Play With Heart
Brand
Date
Jul 2023
Description
Nike Football's 'What The Football' campaign highlights professional soccer player Wang Shuang in an energetic, animated short. The project combines live-action technique with dynamic character animation to capture the fast-paced nature of the sport, set against vibrant stadium backdrops. Developed by Wieden+Kennedy Portland and produced by Psyop, the work utilizes a cinematic aesthetic to render stadium scenes and player movement. The visuals lean into a warm, high-contrast palette to convey the intensity of the game.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Animation
Industries
Soccer
Color
Crimson
Cobalt
Pure White
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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