Nike Football
What The Football - Sam Kerr - Flip The Game
Jul 2023
Nike Football’s 'What The Football' campaign, featuring Sam Kerr, captures the momentum of the women’s game through a high-energy montage. The commercial moves between packed stadiums and intimate settings, bridging professional match action with the reactions of a diverse fan base. Crafted with creative direction from Wieden+Kennedy Portland and production by Iconoclast UK, the project utilizes sharp live-action technique and saturated color grading to maintain a rapid pace. The production integrates complex visual elements with sound design by Walker Music and Field Day Sound, emphasizing the community surrounding the sport.
Horizontal, Commercial, Action, Saturated, Clean
Slow motion
Soccer
Sports Venue
Advertising Campaign, TVC / TV Commercial
