NFL: This is Football Country
Brand
Date
Aug 2024
Description
The NFL campaign 'This is Football Country' captures the intensity and camaraderie of the sport at the grassroots level. Focusing on high school athletes in uniform, the project highlights the moments of preparation and unity that define the game, from locker room huddles to pre-game rituals on the field. Produced by 72andSunny New York, the film utilises cinematic angles and natural light to document the atmosphere surrounding the athletes. The live-action technique emphasises the environment and authentic team dynamics throughout the various settings.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Scarlet
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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