NFL: The Block
Brand
Date
Jul 2023
Description
This sports campaign for the NFL, titled The Block, captures the physical intensity of professional American football. Featuring athletes in full uniform, the piece utilizes cinematic lighting and low-angle framing to focus on the movement and strength of the players on the field. The project incorporates graphic overlays to highlight player metrics against a naturalistic, outdoor setting. The aesthetic relies on natural light and a warm color palette to underscore the dynamic nature of the sport, presented through a live-action technique.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Royal Blue
Pure White
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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