NFL: Super Bowl LIV Take It to the House
Brand
Date
Aug 2024
Description
The 'Take It to the House' campaign for the NFL, released during Super Bowl LIV, centers on a high-energy narrative following a young football player as they navigate various environments, from rural roads to urban intersections. The piece utilizes a dynamic visual language, incorporating handheld tracking shots and aerial drone footage to maintain a consistent sense of movement. Produced by PRETTYBIRD US with creative agency 72andSunny LA, the live-action project leans into a cinematic aesthetic. The narrative bridges the gap between everyday play and professional sports, capturing the momentum of a pursuit through diverse landscapes.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Event
Super Bowl
Color
Crimson
Charcoal
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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