NFL: Run With It
Brand
Date
Feb 2023
Description
The NFL "Run With It" campaign, produced for the Super Bowl, positions Mexico flag football team captain Diana Flores as the focal point of a high-energy chase. The narrative begins within a simulated studio interview before transitioning into a fast-paced sequence through stadium corridors, where Flores navigates various obstacles. The project features creative from 72andSunny LA and production from Hungry Man US. The visual execution utilizes a mix of clean broadcast lighting and dynamic handheld tracking shots, leaning into a cinematic live-action technique.
Style
Horizontal, Cinematic, Clean
Industries
Event
Super Bowl
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
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