NFL: Kickoff 2022 "It Feels So Good To Football"
Brand
Date
Nov 2022
Description
The NFL marks the start of the 2022 season with the 'It Feels So Good To Football' campaign. This film centers on the anticipation of the sport, moving from a quiet, theatrical performance to the atmosphere of the game. The spot features a performer at a grand piano, utilizing low-key / chiaroscuro lighting and cinematic framing to establish a moody, intimate tone before shifting focus to the audience. Produced as a live-action piece, the campaign emphasizes the connection between the spectacle of live performance and the energy of professional football.
Style
Horizontal, Cinematic, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Background
Theatre
Context
TVC / TV Commercial
Associated creatives
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