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NFL: Fan Out Loud

Brand
Date

Sep 2025

Description

The NFL Fan Out Loud project is a vibrant commercial campaign that highlights the league's diverse apparel collection. Featuring a range of team jerseys, varsity jackets, and caps, the campaign prioritizes high-energy, rhythmic movement and dynamic camera work. Developed by the creative team at Yard NYC, the piece uses live-action technique and bold hand-drawn text overlays to draw attention to specific garments and the featured cast, including Ashlea Klam. The visual identity of the project is anchored by a moody blue studio backdrop that provides a high-contrast environment for the group choreography and close-up portraits.

Style

Horizontal, Commercial, Action

Color
Navy
Pure White
Background

Set-dressed

Context

TVC / TV Commercial

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