NFL: 2022 Kickoff "Lights Out"
Brand
Date
Nov 2022
Description
The NFL 2022 Kickoff campaign, titled "Lights Out," captures the anticipation of the season through a high-energy production set in an academic environment. The narrative transitions from the movement of students through school corridors to a bustling pep rally, culminating in dramatic stage lighting sequences that anchor the film. Built on a foundation of cinematic live-action technique, the project utilizes atmospheric low-key lighting and textured film grading to elevate the intensity of the scene. Sound design and music by Barking Owl underpin the visual pacing, creating a cohesive experience for the sports and gaming audience.
Style
Horizontal, Action, Cinematic
Industries
Color
Jet Black
Crimson
Navy
Background
Office
Context
TVC / TV Commercial
Associated creatives
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