Next Gen
IRL - Next Gen July 2025 Cover
Brand
Date
Jul 2025
Description
The Next Gen July 2025 'IRL' cover project marks a series of fashion editorials featuring model Yi Xiang. Photographed by Fabrizio Narcisi, the imagery oscillates between studio environments and outdoor architectural settings, utilizing a saturated color palette and clean, even lighting to highlight garment textures. The editorial work captures a range of styles, from structured, vibrant outerwear to voluminous knitwear. The technical execution incorporates visual effects to integrate multi-figure compositions, while select frames lean into retro aesthetics and natural light to provide a textured, grounded perspective on the seasonal collection.
Style
Editorial, Vertical
Industries
Designer Fashion
Context
Advertising Campaign
Associated creatives
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