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Next Gen: IRL - Next Gen July 2025 Cover

Brand
Next Gen
Date

Jul 2025

Description

Next Gen presents the July 2025 'IRL' cover project, an editorial fashion series captured by photographer Fabrizio Narcisi. The series features model Yi Xiang, utilizing a combination of controlled studio environments and location-based settings to explore texture and silhouette. The work leans into a saturated and clean aesthetic, characterized by bright, even lighting that emphasizes the tactile quality of knitwear and patterned apparel. The execution integrates elements of VFX to manipulate composition against monochromatic backgrounds, contrasting with the retro-inspired natural light photography captured outdoors. Each image functions as a distinct editorial cover, maintaining a consistent focus on high-fashion styling and architectural framing.

Style

Editorial, Vertical

Industries
Designer Fashion
Context

Advertising Campaign

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