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Next Company: Next x Ralph Lauren

Date

Apr 2024

Description

Next Company and Ralph Lauren collaborate on a fashion campaign highlighting classic tailoring and relaxed everyday staples. Photographed by Joe Quigg, the series features model Jacky Fideles across a range of formal and casual settings. The imagery utilizes a clean aesthetic, focusing on the textures of blazers, denim, and white shirting. Shot with natural light, the compositions lean into a minimalist editorial style that maintains a focus on garment detailing.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Color
Jet Black
Pure White
Background

White Seamless

Context

Advertising Campaign

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