Next Company

Dec 2025

In a sophisticated convergence of heritage and modern tailoring, Next Company presents a refined fashion campaign featuring the iconic Fred Perry burgundy red tipped short sleeve polo. The project captures the essence of classic British streetwear through the lens of photographer Joe Quigg, who employs a masterful blend of studio strobe and natural light to elevate the textures of the garment. At the center of the frame, model Sidhant Gupta brings a quiet, composed energy to the shoot, looking directly into the camera in a medium portrait shot that emphasizes the signature laurel wreath branding against the deep navy fabric. The composition leans into editorial minimalism, utilizing a uniform light grey background to ensure the focus remains entirely on the structural details of the clothing, from the precise pleats of the beige trousers to the crisp, clean finish of the polo. By stripping away extraneous narrative elements, the imagery speaks to the timeless appeal of luxury fashion houses, showcasing how subtle styling choices can define a contemporary silhouette. The collaboration creates a polished aesthetic that honors the brand's storied legacy while maintaining a sharp, accessible perspective suited for a modern audience. Each frame functions as a study in balance, where high-end craft meets approachable everyday style through intentional lighting and deliberate, understated posture.

Vertical

Studio strobe, Natural light

Luxury Fashion Houses, Fashion