New Zealand Transport Agency Waka Kotahi
Speed Demons -- The Tailgater
Date
Jan 2026
Description
New Zealand Transport Agency Waka Kotahi presents Speed Demons -- The Tailgater, a public awareness campaign focused on road safety. The piece tracks a tense nighttime driving scenario, centering on a driver contending with a vehicle tailgating closely behind them. Utilizing a cinematic, moody aesthetic, the film relies on live-action technique and dramatic lighting to heighten the sense of tension within the cabin. The project features creative collaboration from McCann NZ, production by FINCH, and media planning by MBM.
Style
Horizontal, Action, Cinematic, Moody
Industries
Public Awareness
Color
Jet Black
Navy
Background
Garage
Context
Brand Film / Corporate Video
Associated creatives
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