New Zealand Transport Agency Waka Kotahi
Speed Demons -- The Laterunner
Date
Jan 2026
Description
New Zealand Transport Agency Waka Kotahi presents The Laterunner, a public awareness campaign capturing a tense urban commute. The project focuses on a driver navigating city streets at night, utilizing cinematic framing to emphasize the atmosphere within the vehicle. Produced by FINCH in collaboration with McCann NZ and MBM, the film leans into moody aesthetics and slow motion to convey its narrative. The execution relies on live-action technique and dramatic interior lighting to ground the perspective of the driver.
Style
Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Public Awareness
Color
Jet Black
Camel
Navy
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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