New Zealand Transport Agency Waka Kotahi
Speed Demons -- The Laterunner
Date
Jan 2026
Description
New Zealand Transport Agency Waka Kotahi presents Speed Demons -- The Laterunner, a cinematic campaign exploring the intensity of urban driving. The film centers on a narrative sequence featuring a driver navigating city streets under the cover of darkness. Directed by the team at FINCH, the production leans into a moody atmosphere, utilizing high-stakes framing and focused interior dashboard perspectives. The piece balances rapid movement with controlled cinematography, employing live-action technique to ground the tension within an automotive environment. Additional creative input was provided by agency partners McCann NZ and media planning by MBM.
Style
Horizontal, Cinematic, Moody
Industries
Luxury Automotive
Color
Jet Black
Camel
Background
Street
Context
TVC / TV Commercial
Associated creatives
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