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New Zealand Herpes Foundation

New Zealand Is Officially The Best Place To Have Herpes
Date

Dec 2024

Description

The New Zealand Herpes Foundation launches a public awareness campaign that leans into deadpan comedy to destigmatize public health conversations. Featuring former rugby coach Sir Graham Henry, the commercial uses a classroom setting to reframe the narrative around the virus in New Zealand. Produced by FINCH and created by agency Motion Sickness, the work blends archival-style footage with live-action technique. The aesthetic draws on grainy textures and 16mm-inspired visuals, balancing the serious nature of the non-profit messaging with a sports-inspired, polished cinematic delivery.

Style

Horizontal, Commercial, Grainy, Polished

Techniques

Super 8 / 16mm

Industries

Public Awareness

Color
Charcoal
Beige
Silver (metallic)
Background

Library

Context

TVC / TV Commercial

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