New York Times: Life Needs Truth
Brand
Date
Mar 2021
Description
For its 'Life Needs Truth' campaign, The New York Times presents a fast-paced exploration of contemporary journalism and the modern human experience. The film captures a global perspective through a rapid montage of archival footage, urban street scenes, and personal recordings. Developed by agency partner Droga5 New York, the project utilizes a cinematic live-action technique to weave together disparate visual records. The narrative is punctuated by direct typographic overlays, focusing on the intersection of personal experience and public record within the current media landscape. Sound and music design for the project was provided by Wave Studios NY.
Style
Horizontal, Cinematic
Industries
Context
Brand Film / Corporate Video
Associated creatives
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