New York Times: Independence - Questlove
Brand
Date
Jun 2022
Description
This promotional film for the New York Times features musician Questlove reflecting on his craft and cultural influences. Produced by agency Droga5 New York, the project blends personal narrative with editorial display, alternating between intimate, warm-toned portraits and the publication's signature digital layouts. The visual execution relies on live-action technique and cinematic framing, leaning into a warm, golden-hour aesthetic. With sound design from Wave Studios NY, the piece underscores the narrative through dimly lit interior environments and stylized lens flares.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Context
Brand Film / Corporate Video
Associated creatives
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