New York Blood Center
Game On 30
ProjectGame On 30
Date
Jul 2026
Description
The New York Blood Center’s 'Game On 30' campaign centers on the energy of school blood drives, following a sequence from classroom settings to a busy gymnasium clinic. The piece utilizes live-action technique to capture student movement through hallways and cafeteria spaces, contrasting natural lighting with vibrant neon accents. With post-production and VFX provided by William McVay, the narrative maintains a high-tempo pace through energetic camera movement. This public awareness project highlights the community engagement aspect of blood donation within a school environment.
Style
Horizontal, Commercial, Action, Clean
Techniques
VFX / visual effects
Industries
Public Awareness
Color
Navy
Pure White
Jet Black
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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