New York Blood Center
Game On 30
ProjectGame On 30
Date
Jul 2026
Description
The New York Blood Center's Game On 30 project is a commercial video campaign that captures the urgency of a school-based blood drive. The narrative traverses classroom, hallway, and gymnasium settings, following students through a series of energetic, fast-paced sequences before arriving at the donation clinic. With post-production and VFX work by William McVay, the piece employs a live-action technique characterized by vibrant neon accents and fluid, energetic camera movement. The production maintains a clean visual aesthetic throughout.
Style
Horizontal, Commercial, Action, Clean
Techniques
VFX / visual effects
Industries
Public Awareness
Color
Navy
Pure White
Jet Black
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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