ARAG Legal Insurance
New Outfit
Brand
ProjectNew Outfit
Date
May 2026
Description
ARAG Legal Insurance leans into a narrative-driven approach for their latest commercial, 'New Outfit'. The spot unfolds in a dimly lit, atmospheric fortune-telling parlor, centered on the interaction between a fortune teller and two young men. Directed with a focus on dramatic staging, the film utilizes cinematic live-action techniques to emphasize the tension of the scene. The visual execution relies on deliberate warm lighting and close-up framing to anchor the narrative within the interior setting. BarkleyOKRP led the creative production for this insurance-sector project.
Style
Horizontal, Cinematic
Industries
Insurance
Color
Navy
Beige
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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