ARAG Legal Insurance
New Outfit
Brand
Date
May 2026
Description
ARAG Legal Insurance leans into a narrative-driven approach for their 'New Outfit' campaign. The spot features a fortune-telling sequence set within a dimly lit interior, utilizing cinematic lighting to contrast the dramatic exchange between a professional reader and two young men. Developed by BarkleyOKRP, the project employs live-action techniques to emphasize the unfolding scene. The production captures the interaction through a combination of tight character close-ups and wider environmental shots to establish the mood of the insurance commercial.
Style
Horizontal, Cinematic
Industries
Insurance
Color
Navy
Beige
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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