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ARAG Legal Insurance

New Nails
ProjectNew Nails
Date

May 2026

Description

ARAG Legal Insurance leans into a theatrical narrative for the New Nails commercial, set within a dimly lit, atmospheric interior. The film centers on three characters in a richly textured space, utilizing warm lamp lighting to establish deep, cinematic tones throughout the scene. Produced by agency BarkleyOKRP, the project employs live-action techniques to emphasize period-style costume design and character-driven performance. The production leans into a moody, high-contrast visual style to present this narrative sequence.

Style

Horizontal, Cinematic, Moody, Warm

Industries

Insurance

Color
Forest Green
Camel
Jet Black
Context

TVC / TV Commercial

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