New Era
Road Game
Brand
ProjectRoad Game
Date
Jun 2026
Description
New Era presents 'Road Game,' a high-street fashion campaign capturing a group of friends interacting with vintage automobiles. The film leans into raw, live-action techniques to emphasize the brand’s signature headwear and casual apparel. Directed and produced by Visie Admin, the work features cinematic visuals shot in natural light against a sprawling outdoor backdrop. HPLA provided agency and production support, while post-production and sound design were delivered by Red Barbaza, Alter Ego, and denis.
Style
Vertical, Cinematic, Raw
Techniques
Slow motion
Industries
High Street Fashion
Background
Valley
Context
TVC / TV Commercial
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