New Balance: Saka 15 Social ProRes
Brand
Date
Dec 2025
Description
New Balance presents this athletic lifestyle campaign featuring footballer Bukayo Saka. The project captures quick-paced footwork and dynamic movement, framing the athlete against a clean, tiled backdrop and artificial turf to highlight the technical sportswear. Produced by VML New York, the film leans into a warm, natural light aesthetic. The visual approach pairs live-action technique with tight, focused shots that capture both the choreography of the sport and the personality of the talent. Music and sound design were provided by MAS-Music and Strategy.
Style
Lifestyle, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Cream
Medium Grey
Background
Set-dressed
Context
Social Media / Short Form Video
Associated creatives
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