New Balance: Saka 06 Social ProRes

Dec 2025

This social media spot for New Balance focuses on the fluid movement and interaction between a lone athlete and a soccer ball. Executed by VML New York, the project leans into a clean, commercial aesthetic that centers on athletic precision. The film utilizes a bright, studio-based environment, with the subject captured performing drills on artificial turf. Defined by a gridded, tiled backdrop, the visuals maintain a consistent high-contrast look, supported by sound design from MAS-Music and Strategy. This vertical campaign highlights the versatility of the apparel through deliberate, live-action performance.

Vertical, Commercial

White Seamless

Social Media / Short Form Video