New Balance: Saka 06 ProRes
Brand
Date
Dec 2025
Description
New Balance presents the Saka 06 commercial, a focused sportswear campaign that highlights athletic precision. The piece features a central figure performing complex football skills within a controlled, studio-based environment. Developed in collaboration with agency partners VML New York, the film utilises a live-action technique to capture the athlete's footwork against a structured, neutral backdrop. The environment incorporates subtle brick elements and a circular turf segment, creating a technical training aesthetic that leans into a commercial format. Sound design and music composition for the project were handled by MAS-Music and Strategy.
Style
Horizontal, Commercial
Industries
Color
Beige
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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