New Balance
Jump
Brand
ProjectJump
Date
Oct 2026
Description
New Balance presents 'Jump,' a creative exploration of perspective and movement within the sportswear landscape. The piece employs drone footage and minimalist composition to juxtapose product detail against vast environmental scale. AI artist Arsen Soroka utilizes an artistic, vertical approach to frame a first-person aerial view. The work highlights the footwear against a sprawling mountain valley, leaning into a warm color palette and clear, natural light to define spatial depth.
Style
Artistic, Vertical, Warm, Minimalist
Techniques
Drone footage
Industries
Sportswear
Color
Pure White
Jet Black
Background
Aerial View
Context
Advertising Campaign
Associated creatives
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