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New Balance: Jamal 06 Social ProRes

Date

Dec 2025

Description

This social video for New Balance captures the interplay between the athlete and the court. Through a series of tight, intimate frames, the film focuses on the rhythmic movement of the subject as he maintains possession of the basketball. Produced with agency support from VML New York, the spot utilises a live-action technique to ground the motion in a high-fidelity aesthetic. Sound design and music, developed by MAS-Music and Strategy, complement the rhythmic visual flow of the indoor court setting.

Style

Horizontal, Commercial

Industries
Color
Pure White
Crimson
Context

Social Media / Short Form Video

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