New Balance: HoopsTrio 15 ProRes
Brand
Date
Dec 2025
Description
New Balance presents the HoopsTrio commercial, a high-energy spot centered on professional basketball movement. The campaign leans into a stylized studio environment, utilizing geometric props and repetitive object stacking to frame the athletic action. Captured through precise live-action technique, the cinematography alternates between dynamic, tight-focus basketball sequences and wider, balanced compositions. The visual narrative maintains a clean aesthetic, supported by sound design and creative direction from VML New York and MAS-Music and Strategy.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Charcoal
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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