Grey Days
ProjectGrey Days
Date
Jul 2026
Description
New Balance presents 'Grey Days,' a commercial campaign showcasing the brand's latest streetwear and sneaker collection. The project features a diverse ensemble cast, shifting between individual vignettes that highlight casual movement and personal style. Captured against a minimal white studio backdrop, the project leans into a clean visual aesthetic. The execution utilizes live-action techniques to frame skateboarding and confident performance, with post-production and VFX from Brickyard ensuring fluid transitions throughout the commercial.
Style
Horizontal, Commercial, Clean
Industries
Sportswear
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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