New Balance
Grey Days
Brand
ProjectGrey Days
Date
Jul 2026
Description
New Balance presents 'Grey Days,' a commercial campaign showcasing the brand's latest streetwear and footwear collection. The project leans into a minimalist aesthetic, featuring a diverse cast in a series of vignettes that highlight movement and performance. Captured with clean framing against a stark white studio backdrop, the work blends skateboarding and candid lifestyle sequences. The production utilizes live-action techniques to emphasize the texture of contemporary sportswear, with post-production and VFX provided by Brickyard to refine the transitions across the expansive set.
Style
Horizontal, Commercial, Clean
Industries
Sportswear
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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