New Balance

Dec 2025

This New Balance commercial features tennis athlete Coco Gauff, highlighting a range of sportswear apparel in a high-energy, performance-focused production. The film captures dynamic movement on an indoor court, utilising crisp lighting and clean compositions to focus on the technical details of the apparel. Developed by VML New York, the campaign focuses on athletic action through a vertical, live-action format. The soundscape and audio production were handled by MAS-Music and Strategy, ensuring a tight integration between the athlete’s court movements and the commercial pacing.

Vertical, Commercial, Clean

Sportswear

Office

Advertising Campaign, Social Media / Short Form Video