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New Balance: Anthem 30 Saka ProRes

Brand
New Balance
Date

Dec 2025

Description

New Balance presents a high-energy sportswear commercial featuring athlete Bukayo Saka. The spot captures the intensity of performance training through a series of dynamic, rapid-fire sequences that transition across diverse athletic disciplines, from soccer to track and field. Executing a clean, studio-based aesthetic, the production utilizes geometric props and minimalist tiled sets to frame the apparel. The work employs live-action technique and slow-motion photography to emphasize fluid movement, supported by a precision-focused sound design. The project was produced in a vertical format, optimized for direct engagement with a fast-paced athletic visual rhythm.

Style

Vertical, Commercial, Clean

Techniques

Slow motion

Industries
Sportswear
Color
Navy
Pure White
Charcoal
Background

White Seamless

Context

TVC / TV Commercial

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