New Balance: Anthem
Brand
Date
Dec 2025
Description
New Balance presents 'Anthem,' a fast-paced sports commercial that highlights performance apparel and footwear through a series of dynamic vignettes. Set against a backdrop of geometric props and stylized tile, the work features diverse athletes in action across tennis, basketball, and soccer disciplines. The production utilizes live-action technique to capture precise movement, with clean lighting accentuating the textures of the sportswear. The rhythm of the piece is defined by high-energy choreography and sound design provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Navy
Pure White
Charcoal
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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