Neue Nationalgalerie
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2021
Description
The brand identity for the Neue Nationalgalerie, designed by Stan Hema, establishes a flexible visual system for the cultural institution. The work employs a minimalist grid and bold sans-serif typography, creating a cohesive aesthetic that spans digital, print, and environmental media. Key applications include high-contrast UI illustrations for mobile devices, vibrant transit posters, and large-scale architectural banners. By utilizing a distinct color palette of yellow, green, and blue, the identity maintains clarity and visual impact across diverse formats, from invitation cards to exhibition wayfinding.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Industries
Digital Media & Publishers
Color
Golden Yellow
Context
Advertising Campaign
Associated creatives
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