Brand Identity 2021

Description

An illuminated advertising display stands on a dark city sidewalk at dusk, showcasing the brand identity for the Neue Nationalgalerie. The vertical poster features minimalist typography with the text "ab 22.8." and "Die Neue." set against a bright white glowing background. In the background, a dusky urban street scene unfolds with distant traffic lights, street lamps, and the silhouette of a television tower under a deep blue twilight sky. The composition captures the glowing light box as the central focal point contrasted against the dark surroundings.

Style

Editorial, Vertical, Clean, Matte

Color

Background

Street

Context

Out of Home (OOH)