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Netflix, NYX: Wednesday

Brands
Netflix NYX
Date

Aug 2025

Description

Netflix and NYX partner for this collaborative beauty campaign tied to the Wednesday series. The film leans into a dramatic Gothic academy aesthetic, transporting viewers into a grand, moody hall equipped with bespoke makeup stations. Produced by Caviar London, the project features cinematic live-action cinematography that bridges the gap between character-driven narrative and cosmetic display. Close-up sequences showcase vibrant red lips and dark eye makeup palettes, complemented by the presence of iconic series iconography. Creative execution was handled by GUT Amsterdam, with post-production and VFX provided by imposters and OkayStudio London, and music and sound design by Sonhouse.

Style

Vertical, Action, Cinematic, Moody

Industries
Cosmetics
Color
Charcoal
Burgundy
Pure White
Background

Hotel Lobby

Context

Advertising Campaign, TVC / TV Commercial

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