Netflix, NYX Wednesday 2025
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Netflix and NYX partner for this collaborative beauty campaign tied to the Wednesday series. The film leans into a dramatic Gothic academy aesthetic, transporting viewers into a grand, moody hall equipped with bespoke makeup stations. Produced by Caviar London, the project features cinematic live-action cinematography that bridges the gap between character-driven narrative and cosmetic display. Close-up sequences showcase vibrant red lips and dark eye makeup palettes, complemented by the presence of iconic series iconography. Creative execution was handled by GUT Amsterdam, with post-production and VFX provided by imposters and OkayStudio London, and music and sound design by Sonhouse.
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